As UK retail brands are discovering the opportunities in South-East Asia for international sales, Vietnam's potential is increasingly being recognised by international players and British brands alike. With a sizeable population of around 99m, rapidly expanding middle class, and impressive economic growth, the country represents a substantial consumer base and demand for foreign retail products. For instance, in recent years, Vietnam has seen a number of UK brands entering and expanding their footprint in Vietnam such as Jo Malone, Lush and Cyden. The Department for Business and Trade, in collaboration with Britcham Vietnam, Dezan Shira & Associates and Redfern Digital, is pleased to host this webinar that will showcase the lucrative opportunities that the Vietnam market has to offer to UK businesses in the consumer retail sector. This webinar will also provide comprehensive insights into local economic and consumer trends, and highlight market entry strategies whilst illustrating current successful UK exporters. We cordially invite UK businesses that are already exporting to Vietnam, as well as those seeking to explore this market for the first time, to join this webinar and learn how to penetrate and grow in the market.