BRITCHAM PODCAST: SOCIAL COMMERCE, E-COMMERCE – THE FUTURE OF SHOPPING IN VIETNAM

In our latest episode, host Matt Ryland, Executive Director of BritCham Vietnam, sits down with Benji Lamb, CEO and Founder of Asia Circles and UK Dept of Trade ‘Export Champion’ 2020-2023 to unpack the rapidly changing retail landscape in Vietnam.

With over 10 years in startups and distribution across the Asia-Pacific region and deep expertise in e-commerce, marketing, sales, and supply chain, Benji explores how companies are adapting to the new normal of e-commerce and social commerce. What are the implications for British companies and consumers, and what might the future hold?

Gain valuable insights into these evolving market trends and discover the exciting opportunities emerging for British brands in Vietnam’s fast-growing market. With firsthand experience and market entry strategies from Benji, this episode highlights how British businesses can position themselves to succeed in this dynamic and rapidly expanding sector.

Listen now!

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